In terms of sales, the total number of BMW, MINI and Rolls-Royce brand vehicles delivered to customers in the first quarter of the year fell by 21.2% to 277,264 units (first quarter 2008: 351,787 units).
Surprisingly, MINI was hit the worst recording a 24.9% decline to 43,592 units versus 58,054 units sold in the first quarter of 2008. Sales of BMW brand cars dropped by 20.5% to 233,498 units compared to 293,550 units a year ago while Rolls Royce sales remained relatively stable at 174 units, which translates to a 4.9% decrease over the same period in 2008 when the company sold 183 vehicles.