BMW X3 Buyers will be able to see their Vehicles Being Built through an Online Video Portal

BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, South Carolina.

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

BMW makes use of a total of seven cameras which track the X3 through the various stages of final assembly. The company added that the videos do not have an expiration date and can also be downloaded and shared.

To watch or download the footage, customers will have to create a My BMW account on bmwusa.com website and entering their X3 order number or VIN. The BMW X3 Customer Video Portal program kicks off today, January 20th.

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New Rumors Surface about 4-Cylinder Turbocharged BMW Engine, this time for Z4 Roadster

Last time we reported about BMW's long-rumored family of turbocharged 4-cylinder engines, it was in the summer of 2010. Meanwhile, the German manufacturer hasn't revealed anything on the matter, giving the whole affair an almost mythical status.

However, a new rumor has surfaced, with Automobile Magazine tweeting that the entry level BMW Z4 will soon get a new, 4-cylinder force inducted engine, as a replacement for the naturally aspirated inline-six.

The exact tweet was “BMW new 4-cyl coming this year in Z4 roadster. Replaces nat asp 6, so at least 200 hp” and, seeing that average fuel consumption regulations and emissions standards are getting stricter by the day, it sounds like a logical move for BMW.

The Bavarian company sure knows how to build a fine turbocharged engine and there are many models in its line-up that could benefit from a more frugal, and equally if not more powerful four-pots. The 1-Series and 3-Series are just two that come to mind right, although we’re pretty sure that X3 owners wouldn’t mind better fuel economy as well.

Clearly, the question here is not “why”, but rather “when”, and at the rate things are going, we’d say let's meet up again this summer and we’ll hopefully have some more official info for you.

By Csaba Daradics

Source: Automobile via Bimmerpost

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U-SPY: Carscoop Reader Snags a Fleet of BMW Prototypes in Austria

The BMW Group is quite busy these days as the Bavarian automaker is developing a raft of new models, ranging from the upcoming Megacity electric-vehicle and the MINI Coupe and Roadster, to the next generation of the 3-Series and the production version of the Vision ED concept sports car.

Carscoop reader Andras from Hungary was vacationing in Obertauern, Austria when he spotted this convoy of BMWs comprising of both masked prototypes and normal production cars, including a sedan in full body cladding. Check out Andras' photos and story after the jump.

Andras Deak's Scoop:

"I am currently in Obertauern, Austria for my holidays and discovered a small parking place dedicated to BMW. I walked there to check the cars and took some pictures.

There were 4 "cooling boxes" for cars. At the parking area I recognized a heavily camouflaged next-gen BMW 3-Series (possibly a hybrid version), the brand new X3 with some light camouflage (also possible hybrid version) and several 5-Series... Note that all the cars were plugged into something which looked like an electric charger to me.. Maybe a plug-in hybrid?

The interior of the next-gen 3-Series looks like all the new BMWs these days. It looked like a small 7-Series from the inside. The navigation screen is huge. I could see several fingerprints on the screen (maybe touchscreen?), but also an iDrive controller..."

Köszönöm for the pictures Andras!

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VIDEO: BMW X3 vs. Audi Q5 in an all-wheel drive man-made hill climb

Who would have thought that BMW's all-wheel drive systems were enough to shame Audi's famous quattro system? Not the average consumer, that's for sure (though BMW certainly has had enough time to get it right). BMW, which has actually been making AWD cars for the past 25 years, has decided to begin more aggressively targeting consumers who live in harsher climates.

According to this video, BMW's xDrive is vastly superior to Audi's quattro - at least when driving up metal inclines built by BMW... In the clip, we get a glimpse at what appears to be some sort of BMW press event and a hill climb-off between two small-ish diesel-powered premium soft-roaders: Audi's Q5 and BMW's X3.

Although the X3 depicted here may not be the first pick on a lot people's lists, the comparison below is just used as an example. After all, xDrive is now available on a variety of products in BMW's lineup. Could it be that BMW has bested Audi at its own game?

By Phil Alex

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BMW Announces Snow and Ice Training Courses, Celebrates 25 Years of AWD Models

Driving in the snow can be a lot of fun if you know what you're doing. But not everyone is an ace behind the wheel and even if they are, there's always room for improvement. Enter BMW's Winter Driving Experience event that offers special training courses all over Europe, in a variety of road conditions.

For starters there's the BMW Snow Intensive Training course in Sölden (Austria), where you can fine tune your braking and steering technique driving the new BMW X3, 5-Series and the M3, on both uphill and downhill routes.

After mastering the basics, you can switch to the BMW Snow Drift Training, also held in Sölden, where you can drift for a half a day in a 420 hp M3, yodeling all the way.

Finally, you can go to the Artic Circle and take part BMW's Ice Fascination Training, held at the famous Arjeplog (Sweden) test facility. M3s with spikes will be at your disposal as you'll try to hone your skills over specially prepared areas of ice. You will learn when to turn into a corner, how to counter-steer and stabilize a rear-wheel drive car. Or maybe not. Maybe you'll crash all day into the snow banks.

Either way, there's lots of fun to be had for four, five or six days, depending on what course you opt for and previous experience. For more information on bookings and prices, you can visit BMW's dedicated website at www.bmw-drivertraining.com.

Now, all this talk about snow and drifting brings us to the second item on our list: the 25th anniversary of all-wheel-drive, or xDrive, as BMW likes to call it.

It all started in 1985, when the Bavarian engineers fitted the E30 BMW 325iX with permanent all-wheel-drive.

Today, xDrive has an important place in the company's portfolio, as one in four BMWs sold are equipped with the AWD system .

Currently there are 45 models which benefit of the variable distribution of drive between the front and rear wheels, from the compact 3 Series all the way up to the luxurious 7 Series.

By Csaba Daradics

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