NHTSA Warns Ford Owners on Older Recall Concerning 17.5 Million Vehicles

In an unusual announcement today, the National Highway Traffic Safety Administration (NHTSA) voiced concerns that millions of Ford vehicles previously recalled for a faulty cruise control system may have not been repaired, despite FoMoCo's notification efforts.

The safety agency noted that Ford Motor Company "has been diligent in contacting owners of the affected vehicles, including sending re-notification letters to owners in many cases."

According to the feds, since 1999, approximately 17.5 million Ford vehicles have been involved in the recalls because of the faulty cruise control disconnect switch, which can overheat and burn, potentially causing a fire long after the engine has been turned off.

"As more of the affected vehicles enter the used car market, the agency is concerned that most used car buyers don't know whether the used vehicles they purchased were ever returned to dealers for the needed repairs," the NHTSA said in a statement.

The agency said it advising owners of the affected Ford models to watch for potential warning signs of an imminent fire, including: a cruise control system that can't be activated or stops working; brake lights that stop working; low brake fluid; ABS and brake warning lights that are illuminated on the dashboard; or the inability to get a vehicle out of park.

Concerned owners can visit Ford's dedicated recall page and enter their Vehicle Identification Number (VIN) to see if their particular model has been recalled for the problem and if the repair has been made.

Here's the complete list of affected vehicles with the defective cruise control system:

• 1992-2003 E Series (all including Econolines)
  
• 1992-1998 Crown Victoria/Grand Marquis/Town Car
  
• 1993-2003 F Series (150-550)
  
• 2003-2004 Lightning
  
• 2002-2003 Blackwood
  
• 1993-1997 F Series (>8500GVW Diesel)
  
• 1999-2003 F Series (>8500GVW Diesel)
  
• 1993-1995 Taurus SHO
  
• 1993-1998 Mark VIII
  
• 1993-1996 Bronco
  
• 1994-2002 F53 Motorhome
  
• 1994 Mercury Capri
  
• 1995-2003 Ranger
  
• 1995-2002 Explorer
  
• 2001-2002 Explorer Sport & Sport Trac
  
• 1995-2002 Mountaineer
  
• 1995-2003 Windstar
  
• 1997-2002 Expedition
  
• 1998-2002 Navigator
  
• 1998-2002 Mazda-B-Series
  
• 2000-2003 Excursion

What were they Thinking? Mercury’s ‘Wrist-Twist’ from the 1960s

Styling trends come and go, but if there's one thing that has remained relatively unchanged in the past 105 years of personal motoring: the steering wheel.

Although plastics have replaced iron and wood and airbags (1970s) and radio controls (1990s) have been added, the basic design remains the same: a circular ring with spokes connected to a central hub.

Some cars had horns in a ring circling the hub (Mercedes-Benz 300SL), others had oblong steering wheels (Austin Allegro) and a few had only one spoke (Citroen DS). At the end of the day though, they all had some sort of steering wheel... except this car.

At Mercury, engineer Bob Rumm produced this one-off 1965 Mercury Park Lane convertible with so-called "wrist-twist" steering controls. The standard steering wheel has been replaced by two 5-inch, wrist-operated dials, that the promo claims frees up knee room, improves visibility and makes parking easier. Now take a moment to consider why Mr. Rumm is an "ex-"missile engineer at the height of the Cold War.

The promo also cheerfully informs us that the wrist-twist can be used by, "a driver who promises to be about as non-technical as they come," by which they mean a woman. Carscoop is reliably informed they can vote now [...].

I suppose we should be thankful that a lot of these concepts, including the wrist-twist, never left Ford's Dearborn proving grounds.

It's the sort of thing that could only have been made in the 1960s, the decade that gave us the laser, manned spaceflight and Astroturf. Like everything else, cars were becoming more futuristic, and by futuristic we mean daft. And by daft we mean Modern Mechanix of the 1930s daft.

It's also the sort of thing the Ford Motor Company was coming up at the time. Just for fun, type 'Ford Nucleon' into Google, and see what other disastrous innovations motorists of the 1960s were spared.

By Tristan Hankins

_______________________________VIDEO_______________________________

Mulally wants Ford to Cut Company-wide Lineup Down to Around 20 vehicles

Alan Mulally, President and CEO of FoMoCo, told an audience of business leaders at the Confederation of British Industry in London today that Ford is looking to downsize its current lineup to 20-25 models in an attempt to "simplify" and build better cars.

It seems to make sense; instead of spreading yourself too thin and trying to be everything to everyone at the cost of quality, spend more of your resources on fewer models to ensure a well put-together product.

Clearly addressing the euthanization of Mercury and its badge-engineered wonders (as well as parting out Ford's Premier Automotive Group), Ford CEO Alan Mulally said:

"When I arrived, it was absolutely clear that we had to simplify Ford dramatically...Fewer brands means you can put more focus into improving the quality of engineering."

For the record, Mulally came into a FoMoCo that had ninety-seven (97!) models in 2006. Thanks to cutting back models and standardizing components, Ford has helped bring down the cost of multi-market cars like the Fiesta (65% of which is standardized parts).

With Volvo's sale - at a huge loss - to Chinese Zhejiang Geely Holding Group Co., Ford's golden child already is now making sure those wasted Mercury funds are allocated properly (i.e. to Lincoln and its non-cohesiveproduct range). What's next?

Mulally says, "The key thing now is to keep the economy going. All the fundamentals say that we are moving in the right direction."

I'll believe that when Lincoln is a true-blue luxury brand once more.

By Phil Alex

Source: Bloomberg

NADA Issues Statement on Ford's Decision to Kill Mercury

The National Automobile Dealers Association (NADA), which represents some 17,000 dealers with about 37,500 franchises in the U.S., has issued a statement through its chairman, Ed Tonkin, expressing some concerns about Ford's decision to discontinue its Mercury brand (click here for more details) and end production at the end of this year. Read the statement after the jump.

NADA Chairman Ed Tonkin

"It's a sad day for this 70-year-old marque, and its loss is disappointing for the more than 1,700 dedicated dealers who sell the Mercury brand.

NADA's concern is that Ford treats each of its Mercury dealers fairly and equitably, especially the 276 of whom sell Lincoln and Mercury exclusively. Another important concern is that Mercury customers be reassured by Ford, and that all warranties will be honored and parts and service will continue to be available.

Ford also needs to move quickly to take into account the millions of dollars that dealers have invested in facilities, equipment, personnel and training. They deserve fair compensation."

It's Official: Ford Dumps Mercury Brand

Like GM, Ford Motor Company is continuing to shrink its brand portfolio. Following the recent sale of Volvo Cars to China's Geely, with which it completed the dismantling of the premium group that once included Aston Martin, Jaguar and Land Rover, the Deaborn automaker made it official today that it will terminate the Mercury division in the fourth quarter of this year.

Given Mercury's declining sales over the years (the brand holds a pitiful 0.8 percent market share in the U.S. - overall Ford has 16%) and the fact that its entire lineup comprises of re-grilled / re-badged Ford models, the announcement was no surprise.

Some had suggested in the past that Mercury should do what GM is doing with Buick - enhance its U.S. lineup with Ford's European models, but apparently that role is partially going to Ford with the new Euro-style Fiesta and Focus cars.

Ford admitted that the majority of current Mercury sales are to fleet buyers and customers purchasing through employee, retiree and friends and family discounts, which the company anticipates can be satisfied by Ford brand vehicles.

The company added that it will work closely with Mercury dealers and customers during the transition, providing providing existing owners with access to parts and service support at Ford and Lincoln dealers and by honoring current warranties.

"We are 100 percent committed to supporting Mercury owners through Ford and Lincoln dealerships and working hard to keep them as valued customers in the future," said Ford President, Mark Fields.

"At the same time, we will work closely with our dealers to phase out Mercury franchises and continue to build a healthy, growing Lincoln with strong new products and a profitable dealer network that delivers a world-class customer experience."

Mercury was introduced into the market 71 years ago by Edsel Ford as a Buick-like, mid-priced alternative to mainstream Ford and luxury Lincoln models.

The brand's sales peaked at 579,498 units in 1978, but have since plunged to just 92,299 vehicles in 2009. In the first quarter of 2010, Mercury's sales accounted for a mere 1.9% of FoMoCo's global sales.

Ford May Announce Mercury's Death at a 3:00 PM EST Press Conference

If we are to believe a report from Detroit News, Ford Motor Company may very well confirm the axing of its Mercury brand in a press conference this afternoon in which the automaker is said to talk about "brand and product strategy". The report goes on to say that Ford is also likely to announce that the new compact model that was planned for Mercury will be launched under the Lincoln brand. Stay tuned on Carscoop for more details on this developing story.

Via: Detnews