VIDEO: New Aston Martin Rapide Promo Films [Part 3]

Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video.

By Csaba Daradics

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VIDEO: New Aston Martin Rapide Promo Films [Part 2]

As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

By Csaba Daradics

Via: Worldcarfans

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VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.

By Csaba Daradics

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That's Gotta Hurt: Tree Falls on New Aston Martin Rapide Sedan and Bentley Continental Supersports

Here's a sight that no driver would like to see his car in, even more so if the vehicles in question are a spanking-new $200,000+ Aston Martin Rapide sports saloon and a Bentley Continental Supersports.

According to Joel Feder (the man who took these photos), the incident happened at the Midwestern Automotive Media Association earlier this week when a thunderstorm followed by hail and strong winds took down a tree that landed right on the parked Aston Martin and Bentley.

And while the Continental didn't sustain any damages, the Rapide's encounter with the tree wasn't so fortunate. As you can see in the gallery below, the Aston Martin suffered a smashed windshield, a broken mirror, scratches and a dent on the hood.

Photos: Joel Feder

First Aston Martin Rapide Sport Saloons Leave the Factory

Aston Martin has a reason to celebrate this week as the first examples of its new Rapide four-door sports car have left the Aston Martin Rapide Plant (that's the dedicated facility at Magna Steyr's operations in Graz, Austria) for delivery to customers around the world.

The company said that the Rapide will reach buyers and Aston Martin's 125 showrooms in 34 countries over the next few weeks.

The Rapide was first shown as a concept at the 2006 Detroit Auto Show, with the production model following at the Frankfurt Motor Show in September 2009.

The four-door saloon provides space for up to four adults and 301 liters of luggage compartment. It is powered by a hand-built 6.0-litre V12 engine producing 470 bhp (477 PS / 350 kW) with peak power being delivered at 6,000 rpm and 600 Nm (443 lb.ft) peak torque at 5,000 rpm

The price of the Rapide starts from $199,950 in the U.S., and from £139,950 in the UK.