"Programs like the $50 gift card offered by GM and Ford help continue conversations between auto show visitors and new car dealers," said Mark Schienberg, president of the Greater NY Automobile Dealers Association, the organization that owns and produces the New York Auto Show.
"This is a great way to get engage customers and gets them behind the wheel of some amazing new vehicles," Schienberg concluded.
Just so you know, while Ford's $50 can be used -slash- spent anywhere, GM's gift card is only good for purchases on "Restaurants.com."