According to the German automaker, the release of the teaser image coincides with the beginning of an advertising campaign for the sports sedan which includes the launch of the Panamera Online Magazine at porsche.com/panamera. The next phase of the advertising campaign will be on 20 October with double-page ads in leading news and business magazines, again offering a sneak preview of Porsche’s latest model. -Continued
The new Panamera sedan is expected to enter the market in early 2009 where it will be offered initially with naturally aspirated and turbocharged V8 engines followed by a smaller V6 gasoline unit. In late 2010 – early 2011, Porsche will also introduce the Panamera Hybrid featuring a full-hybrid design where the hybrid module (clutch and electric motor) is positioned between the combustion engine (presumably a V6 unit) and the transmission, while the battery pack will be located in the luggage compartment. The parallel hybrid system will allow the Panamera to operate with the gasoline engine, the electric motor or a combination of both.